/ S.O.U.L. / (n.)

Strategic. Objectives. Uplifting. Life.

The S.O.U.L. Plan® is a  framework of 3-business development and leadership objectives.

These strategic objectives for uplifting life are personal.

They help YOU get to the deeper "why" behind your business and ALIGN your reason for being in business WITH GOD’s PURPOSE for your life.

The result: You'll CREATE BUSINESS WEALTH with confidence, clarity and competence as a generous leader and BRING GLORY to GOD.

Your S.O.U.L. Plan is simply your personal "higher-level brand ideals" for uplifting life.

With your S.O.U.L. Plan in hand, you'll rid yourself of ALL uncomfortable tension surrounding your desire to create wealth because you'll be driven by higher-level brand ideals, "ideals" which are:

  1. The key to unlock the code for YOUR 21st century business success.
  2. The only sustainable way to motivate you around a business purpose that matters to God.
  3. The most powerful lever you can use to achieve a competitive advantage that's grounded in your relationship with God.
  4. Your business's essential reason for being, the higher-order benefit it brings to the world.
  5. The factor connecting your faith-based core beliefs with fundamental principles of business.
  6. Not casual social responsibility or altruism, but a reason for profit and growth motivated by Matthew 25: 31-40 and your desire to fulfill your life’s purpose by improving people's lives.

Studies show businesses  with great brand ideals  - meaning those led by leaders who build companies that have a shared goal of improving people's lives - have a competitive advantage. They outperform their competition. (1)

Your S.O.U.L. Plan is simply your personal "higher-level brand ideals" for uplifting life.

As you model the S.O.U.L. Plan ideals at the individual level you build a business brand based on the shared goal of improving people's lives, and make a positive impact at the level of your business and community.



(1) Jerry Stengal, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies," (c) 2017, Crown Business, p.37


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