The S.O.U.L. Plan® is a framework of three life-uplifting business objectives that help you anchor your business vision, mission and values in the deeper God-centered "why" for business.

"S.O.U.L. Planning Your Business" helps you build a higher-purpose and higher-profits company. 

/ S.O.U.L. / (n.)

Strategic. Objectives. Uplifting. Life.

The S.O.U.L. Plan helps you ground your company's vision, mission and values in higher-level brand ideals and make more, save more and give more than you ever dreamed possible by:

  1. Unlocking the success code for YOUR 21st century business.
  2. Establishing a business purpose beyond profits that matters to God.
  3. Grounding your competitive advantage in your relationship with God.
  4. Defining the shared value you'll drive through business ownership.
  5. Connecting your business core values to your faith.
  6. Motivating you to make an impact in ways inspired by Matthew 25:35-40.1)

A study showed businesses with a great brand ideal - meaning those led by leaders motivated by a shared goal of improving people's lives - have a competitive advantage. They outperform their competition.(2)

Developing and executing your S.O.U.L. Plan is simply your way of anchoring your business vision, mission and values to God's purpose for your life. 

It's how you become part of a movement of business leaders with S.O.U.L. Plans who are called G Corporations.

G Corporation leaders have the shared goal of using business as a means of improving people's lives.


(1)  "For I was hungry and you gave me food, I was thirsty and you gave me something to drink, I was a stranger and you made me your guest, I needed clothes and you provided them, I was sick and you took care of me, I was in prison and you visited me. Then the people who have done what God wants will reply, ‘Lord, when did we see you hungry and feed you, or thirsty and give you something to drink? When did we see you a stranger and make you our guest, or needing clothes and provide them? When did we see you sick or in prison, and visit you?’ The King will say to them, ‘Yes! I tell you that whenever you did these things for one of the least important of these brothers [or sisters] of mine, you did them for me!" Matthew 25:35-40 CJB

(2) Jerry Stengal, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies," (c) 2017, Crown Business, p.37


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