The S.O.U.L. Plan® is a 3-piece framework of business development and leadership objectives that help you get to the deeper God-centered "why" behind your business. 

/ S.O.U.L. / (n.)

Strategic. Objectives. Uplifting. Life.

With your S.O.U.L. Plan in hand, you're equipped to ground your company's vision, mission and values in higher-level brand ideals that:

  1. Unlock the success code for YOUR 21st century business.
  2. Establish a business purpose beyond profits that matters to God.
  3. Ground your competitive advantage in your relationship with God.
  4. Define the shared value you'll drive through business ownership.
  5. Connect your business core values to your faith.
  6. Are not principles of casual social responsibility or altruism, but authentic expressions of love and care for others inspired by Matthew 25:35-40.1)

Studies show businesses with great brand ideals - meaning those led by leaders motivated by ideals of improving people's lives - have a competitive advantage. They outperform their competition.(2)

Developing and executing your S.O.U.L. Plan is simply your way of aligning your business vision, mission and values with God's purpose for your life. It's how you become a G Corporation.


(1)  "For I was hungry and you gave me food, I was thirsty and you gave me something to drink, I was a stranger and you made me your guest, I needed clothes and you provided them, I was sick and you took care of me, I was in prison and you visited me. Then the people who have done what God wants will reply, ‘Lord, when did we see you hungry and feed you, or thirsty and give you something to drink? When did we see you a stranger and make you our guest, or needing clothes and provide them? When did we see you sick or in prison, and visit you?’ The King will say to them, ‘Yes! I tell you that whenever you did these things for one of the least important of these brothers [or sisters] of mine, you did them for me!" Matthew 25:35-40 CJB

(2) Jerry Stengal, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies," (c) 2017, Crown Business, p.37


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