The S.O.U.L. Plan® is a 3-piece framework of business development and leadership objectives that help you get to the deeper "why" behind your business, and align your reason for being in business with God's purpose for your life.

/ S.O.U.L. / (n.)

Strategic. Objectives. Uplifting. Life.

As you embrace the S.O.U.L. Plan ideals at the individual level you'll build a business whose vision, mission and values are anchored in the shared goal of improving people's lives, and thereby make a positive impact at the level of your business and community.

With your S.O.U.L. Plan in hand, you'll rid yourself of ALL uncomfortable tension surrounding your desire to create wealth and confidently serve the purposes of God because your company's vision, mission and values will be grounded in ideals that:

  1. Unlock the success code for YOUR 21st century business.
  2. Motivate you around a business purpose that matters to God.
  3. Create your personal competitive advantage grounded by your relationship with God.
  4. Define your business's essential reason for being; the higher-order benefit it brings to the world.
  5. Connect your business core values to your faith.
  6. Are not principles of casual social responsibility or altruism, but builders of business culture driven by authentic love and care for others. (Matthew 25:35-40).1)

Studies show businesses with great brand ideals - meaning those led by leaders motivated by ideals of improving people's lives - have a competitive advantage. They outperform their competition.(2)

Your S.O.U.L. Plan is simply your personal "higher-level" brand ideals which help you anchor your company's vision, mission and values in a purpose that uplifts life.


(1)  "For I was hungry and you gave me food, I was thirsty and you gave me something to drink, I was a stranger and you made me your guest, I needed clothes and you provided them, I was sick and you took care of me, I was in prison and you visited me. Then the people who have done what God wants will reply, ‘Lord, when did we see you hungry and feed you, or thirsty and give you something to drink? When did we see you a stranger and make you our guest, or needing clothes and provide them? When did we see you sick or in prison, and visit you?’ The King will say to them, ‘Yes! I tell you that whenever you did these things for one of the least important of these brothers [or sisters] of mine, you did them for me!" Matthew 25:35-40 CJB

(2) Jerry Stengal, "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies," (c) 2017, Crown Business, p.37


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