Purpose. Passion. Proﬁts.
In Purpose, Passion, Proﬁts, Smith introduces the S.O.U.L. Plan®, a precise roadmap for building a for–proﬁt company that is not only rewarding and proﬁtable, but fully grounded in your life’s purpose. The S.O.U.L. Plan objectives help you unlock your own massive potential for building a purpose–inspired organization so that you’ll lead in a way that not only positively impacts your bottom line, but your customers, employees and the world around you.
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